{"id":3552,"date":"2024-10-24T10:00:43","date_gmt":"2024-10-24T10:00:43","guid":{"rendered":"http:\/\/coinpop.me\/?p=3552"},"modified":"2024-10-28T11:45:39","modified_gmt":"2024-10-28T11:45:39","slug":"florence-knoll-bassett-led-an-office-revolution","status":"publish","type":"post","link":"http:\/\/coinpop.me\/index.php\/2024\/10\/24\/florence-knoll-bassett-led-an-office-revolution\/","title":{"rendered":"Florence Knoll Bassett “led an office revolution”"},"content":{"rendered":"
\"Portrait<\/div>\n

As part of our mid-century modern series<\/a>, we portray Florence Knoll Bassett<\/a>, who transformed how we think of office design<\/a> with her streamlined furniture and leadership of design brand Knoll<\/a>.<\/span><\/p>\n

Under Knoll<\/a>, Florence Knoll, as she was then called, brought modern lines and a human-centric design ethos to the American office environment. As well as leading the company’s interior design arm, the Planning Unit<\/a>, she designed furniture for its collections and developed its aesthetic identity.<\/p>\n

She was also known for professionalising the mid-century interior design industry, combining her extensive architectural training with an eye for form and combatting the notion that interior design was the same as decorating.<\/p>\n

\"Eero
Florence Knoll (left) worked with designers and architects including Eero Saarinen. Photo courtesy of Knoll<\/figcaption><\/figure>\n

In a 1964 New York Times article<\/a> about her, titled “Woman Who Led an Office Revolution Rules an Empire of Modern Design; Florence Knoll Gave Business ‘Living’ a New Look”, she said that offices had changed from being ‘decorated’ to being designed.<\/p>\n

“I am not a decorator,” she said in the article. “The only place I decorate is my own house.”<\/p>\n

Knoll was founded by Florence Knoll’s husband Hans Knoll, who was in the process of developing the company in New York City when the pair met in 1941.<\/p>\n

In 1943, Florence Knoll joined the burgeoning company as a designer and soon after became a full business partner upon the couple’s marriage in 1944.<\/p>\n